Fyodor Dostoevsky famously said "Beauty will save the world." What does that mean for brands?
Vlad Tarcan
I help build and scale brands.
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If you're just starting a business, you face the difficult decision of using your own personal name or a made-up brand name. But what if you ask this question differently?
What is a brand? When St. Augustine was asked what is time: “I know what it is, but when you ask me I don’t.”
How Andrew Bustamante's RICE framework works when applied to marketing tactics.
The impact of the gender of brand names when it comes to the type of products you sell.