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Vlad Tarcan

Vlad Tarcan

I help you find your story and tell it to the world.

Vlad's Letter

Join 50+ founders that grow their brands with my weekly letter.

Naming a business after yourself vs. using a dedicated brand name

Naming a business after yourself vs. using a dedicated brand name

If you're just starting a business, you face the difficult decision of using your own personal name or a made-up brand name. But what if you ask this question differently?

What is branding?

What is branding?

What is a brand? When St. Augustine was asked what is time: “I know what it is, but when you ask me I don’t.”

Persuade your customers with CIA's RICE acronym tactic

Persuade your customers with CIA's RICE acronym tactic

How Andrew Bustamante's RICE framework works when applied to marketing tactics.

The gender effect in brand names

The gender effect in brand names

The impact of the gender of brand names when it comes to the type of products you sell.