Vlad Tarcan

Writing about psychological levers in marketing & communication.

🔘 Inner Buttons

Read my weekly letter on the art of influence, where I highlight the buttons that move us.

When St. Augustine was asked what is time: “I know what it is, but when you ask me I don’t.”

Feb 1

How Andrew Bustamante's RICE framework works when applied to marketing tactics.

Jan 25

The impact of the gender of brand names when it comes to the type of products you sell.

Jan 18